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Stock comparison · Signal date 2026-11-06

SMPL vs VITL: stock comparison and AI forecast

Simply Good Foods Co (SMPL) and Vital Farms, Inc. (VITL) compared on price performance, valuation, profitability and the daily AI forecast. · Alpha · vs market

Share
Nasdaq · Food and Kindred Products

SMPL Simply Good Foods Co

Price
$12.55 +0.9% · 6M
Market Cap
$1.09B
P/E Ratio
–
Size
small-cap
AI Forecast
Full analysis →
Nasdaq · Food and Kindred Products

VITL Vital Farms, Inc.

Market Cap
$409M
P/E Ratio
10.2x
Size
small-cap
AI Forecast
Full analysis →
Model output

Which one does the AI model favor?

Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.

SMPL · VITL

Key facts

  • SMPL is 2.7 times larger than VITL by market capitalization ($1.09B against $409M).
  • VITL carries 1.03 times debt per unit of equity, against 0.40 times for SMPL.
  • Both companies share the SEC industry classification Food and Kindred Products.
Fundamentals

Fundamentals side by side

Trailing twelve months.

Valuation & Market

MetricSMPLVITL
Market Cap$1.09B$409M
P/E Ratio–10.24x
P/B Ratio0.75x1.46x
EPS$-1.69$0.93
Book Value/Share$16.72$6.53
Revenue/Share$15.62$17.44
FCF/Share$1.81$-3.22

Profitability & Margins

MetricSMPLVITL
ROE-10.7%–
ROA-7.7%–
ROIC-9.2%-6.6%
Gross Margin32.6%24.4%
Operating Margin-13.2%-3.8%
Net Margin-11.5%–
EBT Margin-14.6%-3.9%
Tax Rate21.3%22.9%

Financial Health

MetricSMPLVITL
Current Ratio5.57x1.56x
Quick Ratio3.87x1.20x
D/E Ratio0.40x1.03x
Financial Leverage1.40x2.03x
Interest Coverage8.4x-19.1x
Working Capital$356M$77M

Cash Flow

MetricSMPLVITL
Operating Cash Flow$181M-$49M
Free Cash Flow$157M-$138M
Capital Spending-$24M-$90M
OCF Growth YoY1.4%-213.9%
FCF Growth YoY-0.6%–
FCF/Sales11.6%-18.5%
CapEx/Sales1.8%12.0%

Operational Efficiency

MetricSMPLVITL
Asset Turnover0.67x1.31x
Receivables Turnover9.9x12.4x
Inventory Turnover6.9x11.3x
Fixed Assets Turnover25.8x3.8x
Days Sales Outstanding37 days30 days
Days Inventory53 days32 days
Payables Period18 days31 days
Cash Conversion Cycle72 days31 days

Income Statement

MetricSMPLVITL
Total Revenue$1.36B$749M
Operating Income-$180M-$29M
Net Income-$156M–
SG&A Expense$308M$167M
Cost of Goods Sold$914M$566M

Dividend & Shareholder Information

MetricSMPLVITL
Shares Outstanding87M43M
Net Income Growth-250.5%–
EPS Growth-265.7%-32.6%
FAQ

SMPL vs VITL: stock comparison and AI forecast

Which is bigger, SMPL or VITL?

SMPL is 2.7 times larger than VITL by market capitalization ($1.09B against $409M).

Which one does Intratio's AI model rank higher, SMPL or VITL?

Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.

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This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.