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Stock comparison · Signal date 2026-11-06

MAX vs PRTH: stock comparison and AI forecast

Mediaalpha, Inc. (MAX) and Priority Technology Holdings, Inc. (PRTH) compared on price performance, valuation, profitability and the daily AI forecast. · Alpha · vs market

Share
NYSE · Services-Business Services, NEC

MAX Mediaalpha, Inc.

Market Cap
$736M
P/E Ratio
24.5x
Size
small-cap
AI Forecast
Full analysis →
Nasdaq · Services-Business Services, NEC

PRTH Priority Technology Holdings, Inc.

Price
$7.92 +50.6% · 6M
Market Cap
$653M
P/E Ratio
16.5x
Size
small-cap
AI Forecast
Full analysis →
Model output

Which one does the AI model favor?

Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.

MAX · PRTH

Key facts

  • MAX is 1.1 times larger than PRTH by market capitalization ($736M against $653M).
  • PRTH trades at 16.5 times trailing earnings, MAX at 24.5 times.
  • Both companies share the SEC industry classification Services-Business Services, NEC.
Fundamentals

Fundamentals side by side

Trailing twelve months.

Valuation & Market

MetricMAXPRTH
Market Cap$736M$653M
P/E Ratio24.49x16.50x
P/B Ratio14.33x–
EPS$0.59$0.48
Book Value/Share$1.01–
Revenue/Share$25.42$12.46
FCF/Share$1.06$1.32

Profitability & Margins

MetricMAXPRTH
ROIC41.3%13.2%
Gross Margin14.8%39.1%
Operating Margin7.2%13.2%
EBT Margin0.7%4.0%
Tax Rate-1278.0%39.0%

Financial Health

MetricMAXPRTH
Current Ratio1.32x1.10x
D/E Ratio6.87x–
Financial Leverage7.25x–
Interest Coverage10.4x1.7x
Working Capital$47M$155M

Cash Flow

MetricMAXPRTH
Operating Cash Flow$55M$135M
Free Cash Flow$54M$108M
Capital Spending-$980K-$26M
OCF Growth YoY-37.0%55.2%
FCF Growth YoY-37.9%71.3%
FCF/Sales4.2%10.6%
CapEx/Sales0.1%2.6%

Operational Efficiency

MetricMAXPRTH
Asset Turnover3.48x0.39x
Receivables Turnover7.8x12.3x
Fixed Assets Turnover–15.7x
Days Sales Outstanding47 days30 days
Payables Period40 days36 days

Income Statement

MetricMAXPRTH
Total Revenue$1.29B$1.03B
Operating Income$94M$136M
R&D Expense$23M–
SG&A Expense$169M$73M
Cost of Goods Sold$1.10B$626M

Dividend & Shareholder Information

MetricMAXPRTH
Shares Outstanding51M82M
EPS Growth47.5%–
FAQ

MAX vs PRTH: stock comparison and AI forecast

Which is bigger, MAX or PRTH?

MAX is 1.1 times larger than PRTH by market capitalization ($736M against $653M).

Which is cheaper on earnings, MAX or PRTH?

PRTH trades at 16.5 times trailing earnings, MAX at 24.5 times.

Which one does Intratio's AI model rank higher, MAX or PRTH?

Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.

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This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.