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Stock comparison · Signal date 2026-11-06

FIG vs HUBS: stock comparison and AI forecast

Figma, Inc. (FIG) and Hubspot Inc (HUBS) compared on price performance, valuation, profitability and the daily AI forecast. · Alpha · vs market

Share
NYSE · Services-Prepackaged Software

FIG Figma, Inc.

Price
$18.44 -10.3% · 6M
Market Cap
$9.83B
P/E Ratio
–
Size
mid-cap
AI Forecast
Full analysis →
NYSE · Services-Prepackaged Software

HUBS Hubspot Inc

Market Cap
$10.22B
P/E Ratio
66.5x
Size
large-cap
AI Forecast
Full analysis →
Model output

Which one does the AI model favor?

Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.

FIG · HUBS

Key facts

  • FIG and HUBS have similar market capitalizations ($9.83B and $10.22B).
  • HUBS turns 6.0% of its revenue into net income, against -31.8% for FIG.
  • HUBS carries 1.14 times debt per unit of equity, against 0.61 times for FIG.
  • Both companies share the SEC industry classification Services-Prepackaged Software.
Fundamentals

Fundamentals side by side

Trailing twelve months.

Valuation & Market

MetricFIGHUBS
Market Cap$9.83B$10.22B
P/E Ratio–66.54x
P/B Ratio6.37x6.28x
EPS$-1.14$3.08
Book Value/Share$2.90$32.64
Revenue/Share$3.05$71.93
FCF/Share$0.42$16.90

Profitability & Margins

MetricFIGHUBS
ROE-33.5%13.1%
ROA-20.8%6.1%
ROIC-32.2%9.9%
Gross Margin81.1%83.0%
Operating Margin-32.5%5.3%
Net Margin-31.8%6.0%
EBT Margin-29.5%6.7%
Tax Rate-7.7%11.4%

Financial Health

MetricFIGHUBS
Current Ratio2.45x1.34x
D/E Ratio0.61x1.14x
Financial Leverage1.61x2.14x
Interest Coverage–280.8x
Working Capital$1.22B$525M

Cash Flow

MetricFIGHUBS
Operating Cash Flow$246M$907M
Free Cash Flow$224M$842M
Capital Spending-$22M-$65M
OCF Growth YoY–28.2%
FCF Growth YoY–28.6%
FCF/Sales13.8%23.5%
CapEx/Sales1.4%1.8%

Operational Efficiency

MetricFIGHUBS
Asset Turnover0.65x1.03x
Receivables Turnover7.6x9.8x
Fixed Assets Turnover37.8x22.4x
Days Sales Outstanding48 days37 days
Payables Period24 days25 days

Income Statement

MetricFIGHUBS
Total Revenue$1.63B$3.59B
Operating Income-$530M$191M
Net Income-$518M$213M
R&D Expense$811M$904M
SG&A Expense$3.07B$2.87B
Cost of Goods Sold$308M$609M

Dividend & Shareholder Information

MetricFIGHUBS
Shares Outstanding533M50M
EPS Growth–1183.3%
FAQ

FIG vs HUBS: stock comparison and AI forecast

Which is bigger, FIG or HUBS?

FIG and HUBS have similar market capitalizations ($9.83B and $10.22B).

Which one does Intratio's AI model rank higher, FIG or HUBS?

Intratio's model scores both stocks every trading day. Sign in to see their current direction; the exact ratings and forecasts come with a plan or a free follow slot.

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This analysis is generated automatically using our proprietary AI systems and should not be considered personalized investment advice. Past performance does not guarantee future results. Always conduct your own research and consider consulting a financial advisor before making investment decisions.